We had the pleasure this past Fall of working with a few clients, shooting for them in 4K. To be honest, it's come on quicker than I thought, but it certainly seems to have legs, unlike the 3D TV push from a couple years back. We are happy to be able to offer not just the gear, but the expertise to capture the 4K images our clients want. Our Sony F-5 is ready for you and able to record 4K RAW with the AXS Recorder or, if you don't need RAW, we can shoot internal 4K and can even offer 4K in ProRes with our external Convergent 7Q recorder/monitor. Be sure to call 518-766-4358 for your next production…we'd love to work with you!